Day: June 16, 2013

Dear Dear Patron/Saint,

If you are pressed for time, you can just jump ahead to the handy links at the end of this message. But we hope that you will spare a minute or two to read about an important challenge that the Cape Ann Community Cinema now faces, and how you can help overcome it (in true community fashion).

We are presently preparing to celebrate five years in business as a full-time operation. Every day, week, and month of those five years have been hard-fought. While we have increased revenue every year, it has been, after all is said and done, at a very slim margin for the business (and myself personally).

It is now time for the CACC to take that quantum leap forward, and to do that, we must make an important upgrade to industry-standard projection equipment.

In short, by acquiring a thoroughly modern “magic lantern,” we will also acquire the ability to book any first-run film, thereby increasing traffic and cash flow, and thus increasing the awareness of who we are and what we do. You would be surprised at the number of people who––five years later––tell us upon their first visit, “I live in Gloucester, and didn’t even know you were here.”

Don’t worry, we are not switching our diet to sequels, remakes, and Adam Sandler movies. Rather, we will have day-and-date (with New York, Los Angeles, and Danvers) access to the studios boutique departments such as Disney’s Miramax, Fox’sSearchlight, and Universal’s Focus Features, to name just a few. Not only does that mean no more schlepping to Danvers to Schmollywood Schmidt’s wearing clever disguises, but a steady winter menu of all the Oscar nominees, not just the shorts, documentaries, and foreign film nominees we have been providing. We have managed very well with booking great films from smaller distributors exclusively, but with the upgrade, we will manage even better and secure a future in which we trade the label “hidden gem” for “longtime Main Street fixture.”

Additionally, if we cross a certain threshold with this campaign––and you can see our specific plans for the money we raise here––we gain the ability to show 3-D movies, not only the studio stuff that your kids and grandkids ask for, but also a very wide selection of engaging educational fare. We also plan to produce the scenic, aerial spectacular “Over Cape Ann 3-D,” a film you will only be able to see in our theater and that can become an evergreen attraction for not only our Cinema, but also for all of Cape Ann.

Your donation to this essential campaign is tax-deductible, and we have a dozen different thank-you gifts, ranging from bumper stickers to private movie parties to complimentary admission to the Cinema for a whole year. The full menu of premiums is listed on our Indiegogo page. This campaign ends July 22nd, and if we reach our goal, we can be up-and-running with the new gear just after Labor Day.

Thank you for your time, attention, and continued support of this crazy dream of ours.

Most sincerely,

Rob Newton
Creative Director

Go-go click the Indie gogo logo to learn more.