My boys have long since gotten over seeing their “name in lights” while driving in/out of Boston. Looking for the big pink letters that spell out “Schrafft’s” used to be a game we played when off on adventures. As they grew older they were more impressed that they have lineage in the Candy Business than seeing their name. Go figure.
Thanks to Paul Horovitz for snapping this photo upon stumbling upon this great wooden box!

