Food truck Fun

Richard Weissman, Business School Professor at Endicott College, and Peter Jenner, Chair, School of Hospitality Management at Endicott College, facilitated a brainstorming session with the Gloucester U Culinary class. Students broke into two teams and each designed a food truck, complete with concepts (one group decided on a waffle truck, and the other truck included dishes found at ball game concession stands such as hot dogs and popcorn) catchy names, fun menus, and usable interior truck designs.