From Massachusetts Office of Travel and Tourism
“Looking for a cost-effective way to reach an international audience? Discover New England is hosting an evening networking reception where New England industry can meet New York-area international tour and receptive operators for all international markets. Approximately 60 operators are expected to attend.
Cost to attend: $400 per person plus travel, hotel and personal expenses. 2nd person from the same company will be $250. Includes a small table to present/display brochures.
Date: Tuesday, November 13, 2018
Location: Blue Fin – Times Square, 1567 Broadway at 47th Street, New York
Time: 5:30 p.m. – 8:30 p.m.
Set-up will start at 4:00 p.m.
Space is limited. If you are interested in participating, please email
Kathy Scatamacchia at DNE or Shoko Hirao to register.”
September industry news
SEPTEMBER 2018
“It has been a busy few weeks heading into Labor Day.
On August 24, MGM Springfield Casino & Resort opened its doors to the public, introducing a new tourism destination in Western Massachusetts. Read our MA Spotlight with Gaming Commissioner Bruce Stebbins.
On August 28, Governor Charlie Baker joined members of the Plymouth 400 Commission at the State House to announce a series of signature events for the 2020 commemoration of the Pilgrims landing at Provincetown and Plymouth. These events take place throughout 2020 and beyond.
September is equally busy as MOTT launches a new seasonal marketing campaign, Applechusetts, a tasty tribute to made-in-Massachusetts, and gets ready for the Big E in West Springfield, one of the region’s signature events.
Thank you for working with us to promote Massachusetts as a top destination for leisure and business travel.”
Francois-Laurent Nivaud
Executive Director
MOTT
CONTENTS
By the Numbers
MA lodging industry performance for July, 2018 vs. July, 2017
- The number of Rooms Sold in MA (2.2 M) grew 3.4%, outpacing the U.S. growth of 1.9%. Rooms Sold in PA grew by 3.9%, New York grew by 2.5%, and New Jersey increased by 3.4%.• The Occupancy Rate in MA decreased 0.1% but topped the U.S. which was down 0.2%. Occupancy in PA increased by 2.4%, New York up 0.1% and up 0.8% in New Jersey.
• The Average Daily Room Rate (ADR) decreased by 0.2% in MA vs. an increase 2.0% for U.S. ADR increased by 3.0% in PA, 1.9% in NY and 4.1% in NJ.
• The growth in Room Revenue in MA of 3.3% lagged the U.S. growth of 3.9% and PA’s up 7.0%, NY up 4.4%, and NJ up 7.6%.
• Revenue Per Available Room (RevPar) decreased in MA by 0.2%, trailing the RevPar growth in the U.S. (up 1.8%), PA(up 5.5%), NY (up 1.9%) and NJ ( up 4.9%).
MA lodging industry performance CY 2018 through July vs. same period in 2017
- For the first 7 months of calendar year 2018, Rooms Sold in MA grew 5.3% to 12.2 M vs. U.S. growth of 2.9% to 739.0 M. By comparison, PA was up 6.9%, New York up 5.3% and NJ up 4.2%. • The decrease of 0.8% in Average Daily Room Rate (ADR) in MA continued to hold back growth in both Room Revenue (up 4.4%) and RevPar (up 1.2%).
• ADR was up 2.6% across the U.S., up 1.2% in PA, up 2.7% in NY and up 3.5% in NJ.
• The MA increase in Room Supply of 3.2% also contributed to the drag on RevPar growth in MA of only 1.2%. RevPar was up 3.5% in U.S., up 6.2% in PA, up 5.3% in NY and up 5.8% in NJ.
Industry News & Events
MA Whale Trail Coverage
The Massachusetts Whale Trail continues to make waves in the media. Since its launch last spring, this one-of-a-kind trail has become a strong driver for domestic and international stories on Massachusetts. These selected articles below offer a glimpse of Massachusetts Whale Trail coverage worldwide.
“Driving Massachusetts’s New Whale Trail” –
Conde Nast Traveler
“Whale spotting on classic New England coast” – National Post
“Massachusetts has a new 200 mile Whale Trail celebrating its maritime history” – Lonely Planet
“The city that lit the world” – BBC
Applechusetts
This fall, MOTT is launching Applechusetts, a campaign focused on Massachusetts apples. We’ll be talking about cideries, pick-your-own experiences, recipes, CiderDays and more. Features include advertisements with Yankee magazine and a landing page, massvacation.com/apples. Join in the conversation on social media by tagging posts #applechusetts and #visitMA.
Women in Travel Event
WITSx Boston, a one-day, regional spinoff from the Women in Travel Summit, takes place at Simmons College on October 27, 2018. The community travel event is designed to build local connections among female travel influencers, creative entrepreneurs, and industry professionals with sessions like Culinary Tourism Trends in New England and Boston: The “Hub” of Travel Tech. Learn more about this event at witsx.sheswanderful.com.
Sports Marketing
CONNECT Marketplace 2018
Mass Sports Marketing Office (MSMO) attended CONNECT Sports Marketplace in Salt Lake City in August. We had 40 appointments and networked with sporting event organizers in order to market Massachusetts as the premiere location for sports and to bring prestigious and dynamic sporting events to the Commonwealth. Leads are posted now. Please contact Ricky Guillaume with any questions.
MA Film Office
News
Castle Rock Gets Picked Up for 2nd Season- (Variety Magazine)
Film Festivals
CAPE ANN CINEMA Doctoberfest (annual documentary film festival)
Find a full schedule of festivals organized by town at Massachusetts Film Office.
Good Morning Gloucester 