9th Annual North of Boston Tourism Summit
on Friday, January 30th at the DoubleTree by Hilton, Danvers
All are invited to attend the 9th Annual North of Boston Tourism Summit on Friday, January 30, 2015 at the DoubleTree by Hilton Boston North Shore, 50 Ferncroft Road in Danvers. Presented by the North of Boston Convention & Visitors Bureau, the daylong event typically attracts more than 150 industry professionals representing a wide spectrum of the region’s tourism-oriented businesses, organizations and agencies.
The North of Boston Convention & Visitors Bureau is one of the 16 state-designated Regional Tourism Councils for Massachusetts. Our overall mission is to develop and implement effective marketing strategies to increase the number of overnight visitors to Essex County and to Massachusetts. In calendar year 2013, the tourism industry in Essex County generated more than $906 million in domestic and international expenditures, supported more than 7,000 jobs and generated close to $70 million in state and local taxes.
We have put together an exciting program, which includes Luncheon Keynote Speaker Massachusetts Lieutenant Governor Karyn Polito.
Here is the timeframe of events for the day.
7:30 – 8:30am – Registration & Breakfast
8:30 – 9:00am – Breakfast Plenary Session Grand Ballroom I & II
- Welcome remarks by Steve Bartha, Town Manager, Danvers
- Remarks by State Senator Joan B. Lovely
- Remarks by Mayor Kim Driscoll, Salem
9:15 – 10:15am – Concurrent breakout session I: International Marketing & Cultural Tourism Marketing
10:30 – 11:30am – Concurrent breakout session II: Know Your Audience & Extreme Makeover
11:45 – 12:30pm – Industry Roundtables
12:30 – 1:45pm – Lunch and Plenary Session
- 12:30pm – Keynote Speaker, Massachusetts Lieutenant Governor Karyn Polito
2:00 – 3:00pm – Massachusetts Office of Travel & Tourism Tourism U Session
To learn more about the program and to attend the Summit, please contact the North of Boston CVB at 978-465-6555 or visit www.northofboston.org. The event web page can be accessed from the CVB homepage, where sponsorship packages and event tickets may be purchased online.

Conference Registration Pricing:
NBCVB Member – $60, Non-Member – $70, Student – $45
Thank you to the following event sponsors:
Title Sponsors:
- DoubleTree by Hilton Boston North Shore
- Salem Witch Museum
Presenting Sponsor:
- Cricket Press
- Universal Wilde
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