Discover Gloucester Mug Up with Guest Speaker Michele Cota, Discover New England Executive Director

September 14, 2022 | 5:30-7:30pm | Cruiseport Gloucester

RSVP Required: https://bit.ly/DGSeptemberMugUP

Discover Gloucester’s September Mug Up Event is all about the international visitor! Join Discover Gloucester and Cape Ann tourism industry leaders in welcoming Discover New England Executive Director Michele Cota for a discussion on the International Tourism Market at Cruiseport Gloucester on Wednesday, September 14 at 5:30pm. 

Discover New England (DNE) is a regional destination marketing organization, nonprofit (501c6) association dedicated to promoting travel to and within the member states of Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island, and Vermont. DNE provides cooperative marketing opportunities to reach the global market and attract more international visitors. It works with travel trade professionals (travel agents, tour operators and receptive operators) to showcase New England, while providing regional tourism businesses with the tools they need to competitively market themselves internationally.

Michele Cota, Discover New England Executive Director

By connecting the industry with the latest research, educational tools and travel trends, it also helps ensure that New England’s tourism offerings remain appealing to international consumers, and travel planners have the resources they need to showcase the best New England has to offer. Be a part of this discussion on the changing nature of the international tourism market with DNE’s Michele Cota to learn how best to reach and welcome international visitors, and to understand the resources available to your business within these networks.


Discover Gloucester hosts “Mug Up” events regularly, with support from business partners and event sponsors, to engage local tourism industry businesses in collaboration and networking with each other, and to provide educational experiences to support our work together. This September Mug Up event is open to all local tourism industry professionals. Newcomers are encouraged to attend! The event starts at 5:30pm with a presentation starting at 6:00pm. Cash bar available. RSVP required. Space is limited. RSVP today: https://bit.ly/DGSeptemberMugUP

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