Main St. Gloucester: goodlinens rolls into their new space and rolls out Better Towels Across America xcountry tour

goodlinens officially moves into 130 Main Street on June 1, 2016 to begin the fit-out. “We’re looking forward to finishing work by July 1 for a soft opening!” says goodlinens owner Jo Anne Chirico.

Apparently setting up a new brick-and-mortar headquarters downtown isn’t ambitious enough. While Jo Anne is focused on building out her new space, ripping down the ceiling and tearing up a glued down rug, goodlinens is rolling out across the country with the goodlinens Better Towels Across America campaign.  Anna Chirico, Jo Anne’s daughter, is driving through 48 states with goodlinens towels, gathering fans and stores state-by-state, lining them up for linen.



Anna says: “Just left Savannah today and headed to Jacksonville, down the A1A highway, camping, and on to Key West tomorrow, then Miami, Tampa, Destin Beach and New Orleans. The route was planned for the most part before I left. I’ll be going to all 48 states (as well as the southern, northern, western and eastern most part, and the geographical center.) I’ll also be dipping into Canada a few times…It may change a bit, here and there. No particular highway/route.”  

We can track Anna’s goodlinens progress as she scouts buyers,  lifestyle stores, and boutiques. This local small business is putting up the flag for Gloucester on this road trip the minute they give their address. Let’s make sure to follow goodlinens on Instagram and root for Anna’s route (see itinerary* below). Is there a store you are a fan of in a town she’s heading to? Let her know. 

Instagram @goodlinens (updated the most) also Twitter @goodlinens





Who: goodlinens studio of Gloucester, MA, Better Towels Across America 48 state tour

What: gathering fans and stores state-by-state for goodlinens, everyone’s better towel. Beautiful. Functional. 100% linen. goodlinens towels are a simple elegance and beautiful design. They are soft, light as air, compact and natural. (Use a better towel. Your kitchen deserves goodlinens. Your bathroom deserves goodlinens. Your beach towels deserve goodlinens. got it?)

When: departed Gloucester, Ma, on the night of April 25, 2016. Expected return date Mid-September.

Itinerary completed so far (what a busy month!): 

– Boston, MA

– New Bedford, MA

– Providence, MA

– Mystic, CT

– New Haven, CT

– New York, NY

– Queens, NY

– Brooklyn, NY

– Neptune, NJ

– Philadelphia, PA

– Baltimore, MD

– Washington DC

– Rehoboth, DE

– Chincoteague Island, DE

– Richmond, VA

– Charlottesville, VA

– all along Blue Ridge Parkway

– Chattanooga, TN

– Nashville, TN

– Memphis, TN

– Little Rock, AK

– Tulsa, OK

– Oklahoma City, OK

– Dallas, TX

– Jackson, MS

– Birmingham, AL

– Atlanta, GA

– Charlotte, NC

– Raleigh, NC

– Charleston, SC

– Savannah, GA

Upcoming destinations after FLA:

Itinerary beginning after FLA

– Baton Rouge, LA

– Houston, TX

– San Antonio, TX

– Austin, TX

– Albuquerque, NM

– Santa Fe, NM

– Phoenix, AZ

– Flagstaff, AZ

– Grand Canyon, petrified forest, Zion Park

– Las Vegas, NV

– San Diego, CA

– Los Angeles area (exact cities have not been decided)

– Berkley, CA

– San Francisco, CA

– Yosemite National Park, CA

– wine country

– Portland, OR

– Seattle, WA

– Vancouver, Canada

– Boise, ID

– Flathead Lake, MT

– Helena/Butte, MT

– Yellowstone National Park, WY

– Salt Lake City, UT

– Arches National Park, UT

– Boulder, CO

– Denver, CO

– South Dakota

– North Dakota

– Minneapolis, MN

– Des Moines, IO

– Iowa City, IO

– Omaha, NE

– Lincoln, NE

– Wichita, KS

– Kansas City, MO

– St. Louis, MO

– Milwaukee, WI

– Chicago, IL

– Indianapolis, IN

– Louisville, KY

– Cincinnati, OH

– Columbus, OH

– Cleveland, OH

– Detroit, MI

– Toronto Canada

– Buffalo, NY

– Albany, NY (upstate NY not yet planned)

– Wheeling, WV

– Pittsburgh, PA

– Montreal Canada

– Burlington, VT

– White Mountain National Forest, NH

– Bangor, ME

– Portland, ME

– Gloucester, MA

ETA returto Gloucester mid-September 2016

Phew! Good luck, Anna! Stay tuned for more updates about the goodlinens store on Main Street.

#bettertowelsacrossamerica #goodlinens, #goodlinenslocal, #linenlove, #localartists, #gloucesterma, #capeann, #newengland, #smallbusiness, #design, #natural, #shopsmall, #localartisans, #design, #beachtowel, #bathtowel, #kitchentowel

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