Wine: Bigger Bottle Better?

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Sometimes a bigger bottle makes a bigger impression. Valerie Marcley loves Mionetto Prosecco, so Santa delivered a bottle to Janet. The bottle is a whopping 14 inches tall, and the base has a diameter of 4 inches. It’s heavy, impressive in size, and quite good in the taste department. Contents are 1500 ML, which is the same as any large bottle of wine. The Liquor Locker sells Mionetto, and it doesn’t last long in the store. Size doesn’t matter? Well, it does matter in the world of marketing and consumers’ perception of products.

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