It’s rather brilliant. Instead of wasting your coffee sleeve every time you get a coffee, they made it part of the customer loyalty and promotional campaign to save waste.
I love it when there’s a win/win you can take part in.
Re-Use Your Coffee Cup Sleeve Eight Times For A Free Cup ‘o Joey
Good Morning Gloucester 
OK, how about now people recycling their cups as well, not into the recycle bin, but using it over and over again. Rinse it, good to go for the next day. Or better yet, buy a metal or ceramic cup and lid to use for years!!!!! When I see ‘to go’ containers of whatever sort it bums me out at the mounds of waste from just that everysingle day in this city alone, let alone across the country and the world.
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