Inspiring Stand Up Paddleboarding (SUP) at Pavillion Beach

Posted on by Manuel F. Simoes

Tyler was inspired by  Pennsylvania woman who always wanted to try Paddle boarding, but thought she was limited, because of her handicap.

Good Morning Gloucester Series: Tips For PR Professionals Part III

Posted on by Joey Ciaramitaro

Tips from Joey C the creator of Good Morning Gloucester, a hyperlocal blog with global appeal reaching an average of 38,000 a day and winner of CBS Boston’s Most Valuable Blogger Award.

Here are part I and part II of the series

The Pitch: Send in the Smokeshows.  

You won’t be getting any politically correct advice here so if you want to act high and mighty and deny the facts then stop reading now.

You want to pitch a story that you want to see get some traction?  Send in the smokes.  Find out who the media person is and if it’s a middle aged male reporter or media person you send in the hottest piece of ass PR broad you have on your staff.  If the media person you are trying to reach out to is some middle aged or old cougar send in your biggest beefcake on staff. 

It’s the same in sales.  The Mrs got hired to work for Pfizer right out of college selling Viagra.  Her first year out she won four sales award trips to exotic locations in the Caribbean and around the country.  There would be about 40 other reps that won these sales awards from the different regions around the country.  You want to know what 95% of them all had in common?  You guessed it, they were all smokeshows. 

You think they’re a bunch of dummies over at Pfizer?  You don’t think with the zillions of dollars that company makes that they have their marketing strategy on point?  They know what they’re doing when they hire smart, friendly attractive people, believe me. 

Another analogy:

If you own a business you know how many different sales people come in pitching products.   You get all different types of sales people all day long coming in to try to sell you cleaning supplies, office supplies, better rates on your electric bill, different phone services, ect ect ect… 

After a while business owners look at sales people like lepers.  We’re all way too busy to listen to the 30th sales pitch for phone service.  You don’t think it’s the same way for a reporter who listens to his 30th pitch for a story about xyz for the 30th time? 

So you send in the smokeshow or beefcake depending on the respective sales target. All of a sudden the middle aged business owner who probably hasn’t gotten a beaner from their wife or husband in forever is all ears.  Now your chances of having that pitch at the very least listened to instead of a door being slammed in their face goes up tenfold.

So say you as a PR office manager have yet another dogshit story you need to pitch for a client.  Send in the smokeshow.  Send in the beefcake.  Get that story placed.

This whole concept is probably one of those “master of the obvious” concepts but I feel it bears repeating.

Sex sells. 

I’m not saying you gotta give oral to get that story pitched but if you want to go the extra mile….

Who Got A Better Father’s Day Present Than Me?

Posted on by Joey Ciaramitaro

Oh yeah baby.  The industrial strength plunger of my dreams! Love it!

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I also got beautiful handmade cards form the Bean and Snoop Maddie Mad which will be proudly displayed in the office.

It’s the thought that counts and when you think Joey C Father’s Day gift what else would you think of than industrial strength plunger?
Don’t tell the Kids but I was secretly hoping for a weed whacker

What did you other Fathers out there get?  Leave a comment below.

I Just Backed EJ’s Book Project on Kickstarter

Posted on by Joey Ciaramitaro

I’ll be getting a signed copy of the book which I can read to my girls.  Can’t wait!

Click below to find out more-

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It’s quite a book.  If you go down to the Gallery EJ will tell you more about it.

Community Stuff June 18th, 2012

Posted on by Joey Ciaramitaro

Hi Joey , The Friends of Gloucester City Hall are planing a very special evening  aboard the Schooner Ardelle , July 19 th . This is an opportunity to have a terrific time as well as be a part of the restoration project that is front and center these days on our treasured City Hall . 

Happy Fathers Day !

Kathy Slifer

CHfundraiser

Outdoor demonstration of amateur radio

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The Cape Ann Amateur Radio Association invites the public to an outdoor demonstration of amateur radio.CAARA is taking part in a nationwide emergency communications exercise and public outreach event called " Field Day" which involves over 35,000 amateur radio operators using our technology to talk around the world with no wires.Even in todays world of cellphones and the internet, these ways of communicating have failed during disasters such as 9/11 and Hurricane Katrina and amateur radio operators were called in to provide vital communications during these times.Amateur radio operators provide vital back up emeregncy communications to local public safety agencies,the American Red Cross and all levels of government,and we do all this with our own equipment and for no recompense.Visitors will see how we communicate nationwide as we bounce our radio signals of the earths atmosphere using our radios "Off the Grid" with generators.Visitors will also have the opportunity to talk on an amateur radio to far away lands.This demonstration will be fun and educational for the entire family.Our "Field Day" event will be held on Saturday June 23rd,starting at 2 :00 PM and will run for 24hrs straight until Sunday June 24th at 2:00 pm at the Fuller School Field off of the Blackburn circle rotary on RT 128.Visitors may stop by anytime during those 24 hrs.More about "Field Day, amateur radio and directions to this event can be found on our club website at www.caara.net .

kick-a-thon

Hi Joey,

I was wondering if you could help spread the word about the Kick-a-Thon fundraiser for the Muscular Dystrophy Association at Mahaney’s Karate Academy on Pond Road this coming Saturday morning.  Students are collecting sponsorships from the surrounding community to kick for a predetermined amount of time for those who can’t kick for themselves. 

The fundraising goal is $10,000, with all proceeds going to benefit the MDA – a non-profit organization  servicing over 2000 families in Massachusetts, with more than 600 of those families coming from communities on the North Shore and Merrimack Valley.  People can sponsor kickers by contacting Mahaney’s Karate Academy at 978.282.0629, or emailing dojo@gmuka.com

The Kick-a-Thon is open to the public, and creates an opportunity for people to experience the community at the academy, see students demonstrating their skill and learn more about different Muscular Dystrophies and how they affect individuals, families and whole communities. There’s going to be a fundraising bake sale, and a masseuse standing by to give free chair massages! Everyone is invited to come by, have a treat, make a donation and get a free massage! It’s a great way to start your weekend and you’ll be helping a worthy cause!

Funds raised through the Kick-a-Thon will be used to help improve the quality of life for local children and adults served by MDA. These funds will help support research, clinics, support groups, and a special summer camp program. The Muscular Dystrophy Association covers 43 different neuromuscular diseases, including Duchenne muscular dystrophy (the most common form of muscular dystrophy in young boys), and Amyotrophic Lateral Sclerosis (ALS, more commonly known as Lou Gehrig’s Disease).

Thanks,

~Bill OConnor   
North Shore Kid

Where North Shore Parents and Resources Connect!

3-year-old Surf Music Dancer

Posted on by Vickie & Peter

Here’s some (almost) live blogging: 3-year-old Drew Rodolosi (of Gloucester) dances to the music of Johnny Carwash in the Minglewood Tavern parking lot among some classic cars and bikes this afternoon.  Wish I could do that!

Tick Tock- T Minus 12 Days and Counting

Posted on by Joey Ciaramitaro

Fiesta Baby!  The Best Time of The Year.  Bottom Line.  Bring it!

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For The Saint peter’s Fiesta Schedule of Events and Information Visit The Website-

http://www.stpetersfiesta.org/

Want a Kiss on the Neck!

Posted on by God's Morning

Richard Bell has opened Kiss on the Neck Ice Cream on Rocky Neck.  With warm sunny weather in the forecast, a trip to Rocky Neck on the water shuttle, an ice cream and a walkabout is the perfect afternoon or evening treat. 

Richard is a real sweetheart, and maybe if you’re lucky, you’ll get a kiss on the neck from him.

E.J. Lefavour

Mary McCarthy’s Opening

Posted on by Kimsmithdesigns

Last night I was only very briefly able to stop in to say hello and wish fiber artist Mary McCarthy well on her first Gloucester opening, held at her summer gallery on Rocky Neck, 77 Rocky Neck Avenue.

Mary and Wendie

Make time to go see Mary’s array of improvised and wonderfully eccentric hats, quilts, and monsters. Mary combines her keen eye for art and design with the highly personal style of Gees Bend quilt- making. Welcome to Gloucester Mary!

Corey and Mary’s granddaughter Dahlia

Zip Line Kid shows you how to chop wood and use a socket set to fix a wagon

Posted on by Vickie & Peter

When we built the zip line (See those videos here), we had to chop down some trees and since yesterday wasn’t much of a beach day, John decided to chop them up and fix his wagon so he could haul the wood into the garage to store until it gets really cold.  In this video he shows you how to chop wood with an ax and use a socket wrench to repair a wagon (red wagon, of course).

Lots of great live music going on RIGHT NOW on this beautiful Father’s Day (click here for some ideas we gave you yesterday).  If you play your cards right, you could take Dad to see 8 shows between now and 9 tonight!  See full live music lineup here.

So I Head Over To Deliver Lobsters At Cruiseport

Posted on by Joey Ciaramitaro

2012-06-17 11.11.44

It’s 11:00AM, and there’s only a handful of restaurant patrons but the kitchen is buzzing with about 5 chefs and 10 servers in anticipation of a busy afternoon ahead.  I poke my head into the back prep room and there’s Sheree DeLorenzo head down with her apron on shucking lobsters.  The woman doesn’t stop.  You’d think with a restaurant this big and with a staff that large the owner would be pointing fingers telling the chefs what to do or having her managers telling her chefs what to do, but no.  She’s out back at the sink shucking away with a smile on her face.  The American Workhorse defined.

This is part of what makes a great entrepreneur, a willingness to get your hands dirty and do whatever it takes.  No job is beneath the American entrepreneur.

On my origami “drawing board”: a Gothic church

Posted on by Matthew Green

I am refining this design to teach it at an origami convention in a little over a week. This is a more complex version of the origami church I first invented two years ago:

The simple version is folded from a square. The more complex one is folded from a 2×1 rectangle.

I will be teaching an origami class at The Annie on July 3, at 7PM, as part of the “Beyond Imagine” series of art evenings.  Exactly what I will teach depends on who shows up; we’ll start with something very quick and simple and work our way from there.

-Fr. Matthew Green

Run Gloucester! is Off But YuKanRun Cape Ann Half Marathon and Triple Threat Road Race Series Is Still On!

Posted on by Joey Ciaramitaro

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Hey Joey –
I went by your place on an early morning training ride yesterday. I’ll have to stop in and shake hands when I see you on the dock.
Hopefully you’ll have a great Father’s Day tomorrow. If I’m lucky, I’ll score a couple of lobsters from my kids!

I saw the announcement about RunGloucester being cancelled. I was hoping you could remind everyone that the Building Center YuKanRun.com Triple Threat Road Race Series and Cape Ann Half Marathon are scheduled for Aug 5th. Registration is open and we’ve had a great response so far. This is going to be HUGE! The Building Center has very generously returned as the Premier Title Sponsor again this year and we are grateful for their support. A portion of race proceeds will benefit The Open Door Food Pantry. In fact, if you bring a jar of peanut butter as a donation for The Open Door Food Pantry on race day, we’ll reward you with 13.1 sticker! Runners can register for the 1-mile, 5K race of half marathon at www.YuKanRun.com.
Thanks, Joey. Again, have a great Father’s Day!
– Rich Morrell