Creator Katie Dippold, star Matthew Rhys, and the cast open up about the New England origins of their new Apple TV show
By Matt Juul Globe Staff,Updated April 27, 2026, 5:30 a.m.
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Tall tales about ghosts, ghouls, and things that go bump in the night have long been woven into the fabric of local lore, and “Widow’s Bay” is tapping into that history to tell a distinctly New England story.
Premiering Wednesday on Apple TV, the new comedy horror series stars Emmy winner Matthew Rhys (“The Americans”), also an executive producer on the show, as Tom Loftis, a Bay State native and mayor of the sleepy, fictional island of Widow’s Bay. Despite its idyllic appearance, the town is harboring a laundry list of supernatural secrets. Loftis wants to turn this Wi-Fi-less relic of the past into a modern vacation getaway like Bar Harbor or Martha’s Vineyard, but his constituents, who are mainly lifelong locals, aren’t exactly on board with the plan, especially since the mayor (at least initially) doesn’t buy into their otherworldly superstitions.
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Rhys credits “Widow’s Bay” creator, showrunner, and executive producer Katie Dippold for the “shrewd move” of setting the series in New England, noting how the region comes with so much history and folklore.”
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