Tag: Marketing

Calling all Creative Arts Entrepreneurs!! This free workshop is for you! Learn ways to Identify Your Ideal Customer and Find Solutions to Reach Them

Posted on by Joey Ciaramitaro

 ~ Sawyer Free Library ~ 

This is the second of a three-part series “Branding Your Own Creative Arts Business: A Three-Part Marketing and Communications Series”

Learning to market your own creative arts business involves developing a vision of the audience you are looking to reach. How do you determine your target market? Who are you selling to? Simplify your success by learning what questions to ask to identify your market and determine which channels to use to reach them. To find out – join the Sawyer Free Library at 21 Main Street on Tuesday, October 15 from 5:00 to 6:00 pm.

This is the second of a three-part series entitled “Branding Your Own Creative Arts Business: A Three-Part Marketing and Communications Series” led by Leah Hancock, owner and founder of Placid Marketing with over 15 years of experience in integrated and online marketing communications.

Registration required at sawyerfreelibrary.org. Space is limited! If you have questions, please contact moneill@sawyerfreelibrary.org or 978-325-5562.

Calling all Creative Arts Entrepreneurs!! This free workshop is for you! Learn ways to Identify Your Ideal Customer and Find Solutions to Reach Them

Massachusetts Office of Travel and Tourism NYC marketing event – 11/13 – September industry stats

Posted on by Catherine

MOTT shares Discover New England marketing opp in NYC.jpg

From Massachusetts Office of Travel and Tourism
“Looking for a cost-effective way to reach an international audience? Discover New England is hosting an evening networking reception where New England industry can meet New York-area international tour and receptive operators for all international markets. Approximately 60 operators are expected to attend.
 
Cost to attend: $400 per person plus travel, hotel and personal expenses. 2nd person from the same company will be $250. Includes a small table to present/display brochures.

Date: Tuesday, November 13, 2018

Location: Blue Fin – Times Square, 1567 Broadway at 47th Street, New York

Time: 5:30 p.m. – 8:30 p.m.
Set-up will start at 4:00 p.m.
 
Space is limited. If you are interested in participating, please email
Kathy Scatamacchia at DNE or Shoko Hirao to register.”

September industry news

Continue reading “Massachusetts Office of Travel and Tourism NYC marketing event – 11/13 – September industry stats” →

Ryan Pinkham- Constant Contact Marketing Guru

Posted on by Joey Ciaramitaro

Business and Twitter (and Facebook)

Posted on by Joey Ciaramitaro

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There are a couple of business owners that God Bless them are embracing Facebook and Twitter to promote their companies.

This is a good thing.

What many don’t realize though is that if your Twitter feed or Facebook page is nothing but a bunch of ads and you retweet and repost them every hour that you are doing damage to your brand. 

Once people realize that all you do is feed them ads for your product or service all day they will either unfollow you or breeze right over your tweets without ever clicking through because they know ultimately they’re really not going to get a payback in the form of something interesting but what they will be getting is yet another one of your advertisements about you.  Yes I understand that YOU are the most important person in YOUR life but to the reader on twitter or Facebook try to engage the reader with something that will be a payoff for THEM.

Retweet other interesting things that are happening in your area, things that speak to you or you agree with and let your personality shine through your Twitter or Facebook presence.  People don’t want to get hammered over the head with ads all day long.  Be judicious with your self promoting.  I’m not saying it’s not important.  What I’m saying is to be more effective, maybe make every 5th tweet about your goods or services instead of 100%.

I guarantee you will be more successful in your marketing efforts.  Be natural, be you and let it shine on through.  Don’t be afraid to promote others you find interesting and they will be more likely to help you in your efforts to show the world how truly awesome YOU are.

Thank you.

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A couple examples of people who are really interesting tweeters and marketers are my friends @JMcElhenny an @DscvrGlstr  If you look at their twitter feed it’s not just straight up advertisements marketing themselves.  They tweet and retweet intersting things around them and their personality shines through.

If you’re wondering if it’s you I’m talking about, step back, pull up your twitter feed and ask yourself if you are just hammering the shit out of people with advertisement about yourself after advertisement about yourself.