Chickity Check It: Seven Tips for Good PR Writing by John McElhenny

Seven Tips for Good PR Writing

Posted on: February 21st, 2014 by John McElhenny


There’s an unfinished conference room in the back of our office where no one ever goes. Table tops lie on their sides with no legs. Deconstructed cubicles stand against the walls, shelves and desktops assorted like giant puzzle pieces. A dry erase marker lies on the ground, never used.

It’s there in the dark that I write.

As public relations professionals, content generation is becoming an ever more important part of our job. Clients need a continuous stream of blog posts, opinion articles, news releases, feature articles and social media posts to connect with their audiences.

For the entire article click here to view it at Ink House

Barrels For Sale

Hi Joey,

I enjoy your blog and check it every day. I have about 20 barrels I would like to sell. (See attached photos). The barrels are 35 gallons. I am in the wholesale flower business and the preservative for the flowers comes in these barrels. There is nothing toxic. The main ingredients were sugar and water.

Please let me know if you or anyone else might be interested. I live in Gloucester and would be happy to drop one off at your place so you can see them.

My cell # is 978-290-1848.

Thanks for your time.

Gerald Gallant

Bay State Farm Direct Flowers

978-253-6326

Thomas Jefferson Quote of the Week from Greg Bover

21 February 2014

“Honesty is the first chapter in the book of wisdom.”

Thomas Jefferson (1743 – 1826)

The third President of the United States, Jefferson also served as the Governor of Virginia, Secretary of State under George Washington, member of the Continental Congress, Minister to France, and Vice President under John Adams. He was the principal author of the Declaration of Independence and the founder of the University of Virginia. It was Jefferson who acquired the Louisiana Purchase, doubling the size of the country, and it was he who dispatched Lewis and Clark to explore it. Although a slave owner himself, he signed the 1807 law banning further importation of slaves into the United States.The polymathic Jefferson was an architect, inventor, scientist, philosopher and linguist. It seems to me that Jefferson’s quote must refer to honesty with the self as well as to our dealings with others.

Greg Bover

The Wallflowers- Gloucester 1943

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Click image or here to see full sized at Shorpy

June 1943. “Gloucester, Mass. Mr. and Mrs. Joseph Lopez. They have two boys in the armed forces, six children altogether. He is a fish skinner in the Gorton-Pew fishery.” Photo by Gordon Parks, Office of War Information.

To think this man worked on the very property that our Grandfather Captain Joe bought 10 years later in 1953.  Our fathers worked there alongside our grandfather and Frank and I run it now as a lobster company after we diversified away from handling groundfish once the auction opened and we saw the writing on the wall with the new rules being handed down to try to manage how many fishermen could fish. Thanks Geno for sending us the  photo of Gordon-Pew fishery last week-

You can read more about it here-

http://captainjoes.wordpress.com/history/

Brenda Davis Just Added A Then and Now Photo Perspective Of The Fort To The New GMG Google+ Community

To see it and the others she’s posted, join the GMG Google+ Community and further your GMG experience Smile

Click Here to Join

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If You Go To BU and Are Protesting The Robin Thicke Concert Because Of His Racy Video You Fail At Life

Boston University Students Want School to Cancel Robin Thicke Concert

Some Boston University students are making it crystal clear—they don’t want “Blurred Lines” singer Robin Thicke to perform at the school.

A petition started by members of the Humanists of Boston University are calling on school officials to cancel a spring concert featuring Thicke, on March 4, at the Agganis Arena, due to the “misogyny” they say is laced into the lyrics of the performer’s popular song.

“Having Thicke perform is a political statement that is out of touch with the realities of sexual violence and Boston University’s own history. Thus, we suggest that Robin Thicke’s performance be cancelled,” members of group wrote on the Change.org petition, which as of Wednesday morning had more than 1,100 names attached to it in support.

“Thicke’s hit song, ‘Blurred Lines,’ celebrates having sex with women against their will. Lyrics such as, ‘I know you want it,’ explicitly use non-consensual language. And while watching the extremely explicit video, the insinuations grow from subtle to explicit to obnoxious,” the group said.

Thicke performed “Blurred Lines” during the Grammy Awards in January, and was nominated in several categories for the pop song. But despite its worldwide success, some students still think even just one song containing controversial lyrics is one song too many.

Worldwide success.  You’re in College.  Presumably in your teen and early 20’s- The prime of your life.  You don’t have better things to protest than a sexy pop song?  Uhmmm last I checked when you’re in college you’re supposed to be studying, playing sports, going to parties and getting your freak on. 

You wanna protest something?  Protest the lack of cold beer in the dining halls.  Protest the cost of tuition.  Protest when your school gets shafted on a tournament bid.

What a waste of time. 

Trying to pick a college?  Keep this shit in mind when you’re making your decision. You wanna be around a bunch of people complaining about a sexy pop video or would you rather go to a school with good academics in addition to great athletic programs that rally the student body to root for the their school and bring alumni together!

 

Oh and congrats to Robin Thicke.  I’m sure these idiots have only managed to stuff a couple extra million into your pockets with all this extra exposure.  Buy his song.  Even if you don’t dig it. 

Rockport Fireworks Fund-raiser

Rockport Fireworks Fund-raiser

Please join Rockport Fireworks for their first fund-raising event of the season, Saturday, March 15 at the Elks in Gloucester for a night of Dancing to “Fun Bucket”.  This event will take place from 7 p.m. – 11 p.m. and tickets can be purchased at the door or in advance for $20.  Raffles, silent auction and the unveiling of local Artist Ken Knowles original painting that will help fund the fireworks.  The Fireworks will be this summer August 9 off Granite Pier.  Anyone wishing to buy tickets or donate to the Silent Auction may call Susan Collins 978-546-9566.

Better Pics Of The New Portable Podcasting Set-Up Using The iPad and Samson GoMic

Listen to the GloucesterCast Podcast here-

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Shown Left to Right- The Samson GoMic, Lightning to USB connector for connecting Mic to iPad, and cheapo earbuds which plug into the GoMic.

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Here’s a shot of everything connected and ready for recording using the BossJock app on the iPad.  Note that I have the GoMic sitting on the table but that black stand actually doubles as a clamp which I clamp to the top of the iPad case.  I placed it on the table for this shot so I could get everything in the shot close together but normally it would be clamped to the top left corner of the iPad Case.  This can all be set up in less than 30 seconds.

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This shot is to illustrate how small and compact the set-up is.  I placed a quarter below the GoMic for scale.

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Samson GoMic available on Amazon for only $39.99.  You can use it with any laptop or computer with a usb port.  I’ve used it to tape podcasts with my laptop before but the ease of using it owith the iPad along with the BossJock app is so ridiculously easy I can’t even begin to tell you.  It’s plug and play.  The iPad immediately recognizes the mic, you hit the record button and you are off to the races.  When finished you stop recording, hit finish and then select how you would like to export it for use.

The GoMic is also good for use in conferencing, Skype and other uses like that.

You can get one on Amazon here

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Here’s a great video showing exactly how it’s done (In this demo the video creator used an iPhone but the iPad version of the BossJock app works exactly the same way)-

In the second video the same video creator used a different mic with an iPad and the iPad BossJock app.  The mic is a nice mic but does not provide nearly the portability of the iPad/GoMic combo.

People Joining Left and Right! Love it! New GMG Google+ Community Group Formed

If you haven’t joined the GMG Community Google+ group then you haven’r seen some of Brenda Davis’ awesome then and now pictures.

Click here to join-

Good Morning Gloucester Community Group

The comment section on the blog is my favorite part.  It’s what makes the GMG community, the GMG community.  The interaction and sharing of kudos and ideas.

Click the link to sign up and be able to share your ideas and communicate with other members of the tribe.  Share Cape Ann Photos, Events, Stories, You Get The Idea.

I’d also like to do some live hangouts where we use the video capabilities in Google+ to broadcast.  There are a ton of possibilities to expand the possibilities for GMG.

Ever growing and evolving, that’s what this thing is all about. Smile

I’m keeping it a private group so once you sign up I’ll approve you.  This way we can control it from spammers and if anyone gets out of line we can just whack ‘em out.

Bring your positive energy and sign up.

If you don’t already use Google products like their email, Google Docs, ect, you’re really missing out on what I consider the best open free software out there.

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A Place For Folks From The Good Morning Gloucester Community To Share Discussion and Comment On Things Happening On The Blog or Cape Ann In General. Feel Free To Add Your Own Gloucester Photos. To Be art Of This Community Rules Are Simple- Have Fun, Be Constructive, Do Not Slam People Or Businesses, Don’t Be Spammy and Enjoy Yourself!

No Brainer Magazine Subscription For North Shore Magazine $12 A Year

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Click here for the deal

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Publishing ten issues a year, Northshore magazine offers a colorful round-up of the very best in shopping, food, entertainment, style, education, and health, making it one of the premier luxury lifestyle publications north of Boston:

• $12 ($59 value) for a one-year subscription
• Find seasonal activities for the whole family
• Look for restaurants in a colorfully descriptive dining guide

“What a great magazine for those that live on or love the North Shore! Very well put together and informative articles about things that are right near my home!”
– LivingSocial Member

Northshore Magazine’s Website | Facebook | Twitter

PAID VALUE DOES NOT EXPIRE

PROMOTIONAL VALUE EXPIRES ON June 26, 2014

GHS champ at Reggie Lewis

Hi Joey
Everest Crawford, GHS junior – won the 1000 meter Division 3 championship!  He will move on to the All States next Saturday.

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Doug Brendel Has Seen the Light!

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Joey, I’ve been cheering your rants about people who ask you for info instead of finding it themselves on Google. This morning as I was reading through the blog, I thought I had come to a situation where I really would have to ask for an explanation. Lovasco’s weather synopsis said, “Bombing storm off ACK later today.” As a humble ignoramus from the backwoods, I had no idea what this phrase meant. However, I didn’t want to put you or Lovasco in the position of having to say, “LMGTFY.” 

So I went to Google, followed your instructions precisely. I typed in my question: “What does ACK stand for?” Of course there were a few explanations of “gagging sounds,” and one reference to the Anglican Church of Kenya, but as I scrolled down, there it was – before I got to the bottom of the very first screen full of options: a reference to Nantucket Memorial Airport, which is known by the code ACK. 

Today I bring this message of hope to all FOBs: See how helpful Google can be to an Ipswich resident unfamiliar with the sophisticated parts of the state? Google can be helpful to you, too!

Love from the far west side of Ipswich,

Doug Brendel

“The Outsidah”

http://www.Outsidah.com

Community Stuff 2/19/14

Hi Joey–Thanks for posting the Legos Poster last week. Good turn out!
Hope you can also post this announcement poster for decorating bowls
at the Shipbuilding Museum. The bowls will be used at the Annual Empty
Bowl Dinner which takes place in May at Cruiseport. Thanks! Nancy
Dudley ESM

bowlposter


Good Morning Gloucester Folk,
Assistance to our program would be greatly appreciated.  Could you please post the following through 3/12/14.  We really want to insure the info gets out and we are able to get all kids interested in the programs on-board.  Our info follows and thank you in advance:

Rockport Youth Baseball and Softball is currently hosting on-line registration athttps://rockportdiamondsports.sportssignup.com/. The registration period ends March 12. ASA Softball is for players grades 3-8.  Youth Baseball is for players ages 7-16. The player’s age is based on their age as of April 30, 2014. The cost for ASA Softball & Little League Baseball is $95.00. The cost for U14 & U16 Baseball (ages 13-16) is $105.00. The cap per family is $190.00.  For questions email rockportdiamondsports@yahoo.com or visit our website rdsi.org.

Jon Wright
RDSI Board


Rockport Medical Student Sydney E. Lovelace On The Move

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Rockport, Ma

The National Youth Leadership Forum on Medicine conferred honors and distinction upon Sydney E. Lovelace in recognition Of her academic success and commitment to the field of medicine and earned the NYLF Certificate of Achievement.

The forum was held this summer at Babson College which included rigorous academic studies as well as working visits to Harvard Medical School, Boston Medical Center, Carl J. Shapiro Medical Stimulation Center, Fairview Hospital, PRO EMS of Cambridge and more. College credit was earned.

Miss Lovelace is a National Honor Society student at North Shore Technical High School, Medical Program and will be attending a credited medical program at John Hopkins University of Medicine in Baltimore, Maryland and also has been invited to represent North Shore Technical High School at the National Student Leadership Conference on Medicine & HealthCare at Harvard Medical School this summer 2014.

Those who wish to send remunerations to help defer tuition and travel cost can send them to:

Sydney E. Lovelace

4 Seagull St.

Rockport, Ma 01966


15+ Awesome Google+ Tricks You Might Not Know About

For anyone interested in great ways to use Google+ Check out this tutorial.  Its been fun watching Community members add photos and comments directly to the GMG Google+ Community Page!  Love it!

15+ Awesome Google+ Tricks You Might Not Know About

    Click to view at LifeHacker

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