I am pleased to announce the recent action of the Rockport Art Association Board of Governors to accept the vote of the membership in approving the new name of the Association. The action, in an overwhelming vote of 129 to 11, amends the By-Laws to add the two words, “& museum” to the official name of the organization.
The addition of the phrase ‘& museum’ seems simple, but I see it as a major, strategic step to open our doors to more visitors, more members, more community involvement, and a stronger platform from which to support artists in Rockport and Cape Ann. This name change is a pivotal step in fulfilling our ongoing mission.
The word ‘association’ does not inherently sound like a place that is open to the public but now, with the addition of ‘museum’, we can easily encourage visitors, tour groups, families, educators, news media, and anyone in the public to visit us and explore the exhibitions. We are using a word they understand: ‘museum.’
Museums are a source of economic activity in the community. They generate visitors daily, solely by recognition alone and those visitors will spend money. This change is also as much a commitment to the community by increasing visitors to the area who will in turn not only spend money in the RAA&M, but also in shops, restaurants, inns and hotels. This new designation befits the organization’s community-minded spirit, broad educational focus and standards of excellence. Most importantly to the community, we will continue to participate in the regional art scene, teach art, foster creativity, and serve as a gathering place for the exchange of ideas. The museum designation underscores, above all, our wish to be committed to community and place all while embracing and sharing our history and eagerly exploring our future.
Thank you for your support.
Best wishes,
Abby Battis
Executive Director
Good Morning Gloucester 