Spanx? Seriously?

I wanna know who the marketing genius was behind the branding of this “Power Panties” line carried at Seasons On Main.

How do you suppose that board meeting went with the advertising executives?

I say it went something like this-

Ad exec #1- “I’m having a hard time coming up with a name for our new “Power Panties” line, what do you guys think?”

Ad exec #2 “How bout we put a black chick, a white chick, and an asian chick on the cover of the box topless and call them “SPANX”?

Ad exec #1-“Fucking Brilliant!  Lets go with it!”

Spanx? Seriously?, originally uploaded by captjoe06.