Magical weekend on tap Downtown!

Ice sculpture map for this weekend’s Gloucester So Salty Event-

Saturday, January 24, 2026
10:00 a.m. – 4:00 p.m.
Cape Ann Museum Lobby, Downtown Campus
27 Pleasant St, Gloucester, MA, 01930
Free and open to the public

Join us in celebrating the fish city’s recognizably salty character with the 5th Annual Gloucester’s So Salty, a festival sponsored by the Cape Ann Museum in partnership with Discover Gloucester.

This annual event brings over 2,000 people to the downtown area each January to shop at local stores, enjoy family friendly activities, visit the Museum Lobby, and find each of the ice sculptures sponsored by local cultural institutions and businesses.

Gloucester’s So Salty will take place on Saturday, January 24 and Sunday, January 25, 2026 from 10:00 am – 4:00 pm!

So Salty Brochure

While the downtown Museum is temporarily closed for renovations, we welcome you to visit us in the Museum Lobby to grab a Brochure map of the weekend’s activities and find all the ice sculptures downtown (Hint, three are in the Museum Courtyard!).

2026 Gloucester’s So Salty Ice Sculpture Map

Enter to Win!

Stop by the Museum Lobby at 27 Pleasant St. to be entered into a drawing to win one of five family memberships to the Cape Ann Museum. Winners will be announced throughout the weekend.

Free Events

SATURDAY:

Live Music, performed by Steve Dennis, 1:00 p.m. – 3:00 p.m. The Cut, 177 Main St.

Sea Shanties, performed by Three Sheets to the Wind, 2:00 p.m. Gloucester Unitarian Universalist Church, 10 Church St.

Mayor Lundberg reads Katy and the Big Snow, plus kids’ activities. Gloucester Lyceum & Sawyer Free Library, 2 Dale Ave.

• 10:30 a.m. – 11:15 a.m. Elsa’s Frozen Ice & Snow show brings stories and the science of ice together for a fun morning of learning for children!
• 11:30 a.m. – 12:30 p.m. on the Main Floor: Live Music Trio featuring a variety of wintertime fun including Gershwin, Disney, folk tunes, and classics.
• 1:00 p.m. – 1:15 p.m. Mayor Lundberg reads Katy and the Big Snow by Gloucester’s beloved author and illustrator, Virginia Lee Burton.
• 1:30 p.m. – 2:30 p.m. Get Salty with crafts by The Open Door and Pathways for Children.

Enjoy an Open Mic and shop vintage and hand-made clothing & hats, 4:00 p.m. – 6:00 p.m.Lockwood Studios, 2-4 Eastern Ave.

SUNDAY:

Gloucester Student Band will be performing, plus enjoy games for all! 12:00 p.m. – 2:00 p.m. The Cut, 177 Main St.

Enjoy Poetry Readings & Jam Session and shop vintage and hand-made clothing & hats, 2:00 p.m. – 5:00 p.m. Lockwood Studios,  2-4 Eastern Ave.

Special Offers and Activities

Check individual listings for days and times.

Revive Wellness 10% off all treatments. Walk-ins welcome. Saturday, 10:00 a.m. – 6:00 p.m. & Sunday, 10:00 a.m. – 2:00 p.m., 232 Main St.
Joe’s Fresh Fish Prints Come see Fish Printing Demonstrations! Saturday & Sunday, 11:00 a.m. – 5:00 p.m., 206 Main St.
Happy Tails Shoppe 10% Off All Dog & Cat Treats. Saturday & Sunday, 10 a.m. – 4:00 p.m., 186 Main St.
The Cut Enjoy a Magic Show for the whole family, Saturday, 1:00 p.m. Tickets from $9.50-$19.50 (+fees). Evening performance: The Beautiful Losers – A Tribute to Bob Seger and The Silver Bullet Band, Saturday, 8:00 p.m., Tickets are $25 (+fees). 177 Main St.
Floating Lotus 10% Off storewide all weekend. Join us for a Drumming Class: Primal Roots Drumming—bring your own drum or rent one! For tickets visit: floatinglotus.net. Sunday, 1:00 p.m. – 12:30 p.m., 169 Main St.
The Dress Code Come in to warm up and enjoy 20% Off winter coats! Saturday, 11:00 a.m. – 5:00 p.m., 159 Main St.
Masshole & Co Pet Provisions $1 Doggie “Pawgaritas” with any purchase! A cucumber-based drink topped with whipped cream that pups can’t resist. Saturday & Sunday, 10:00 a.m. – 6:00 p.m., 137 Main St.
Dogtown Books Create your own Salty poetry, expressions or silly phrases on our front window! Saturday & Sunday, 10:00 a.m. – 4:00 p.m., 132 Main St.
Source Bakery 50% Off one Chocolate Chip Cookie! Saturday, 8:00 a.m. – 3:00 p.m. & Sunday, 8:00 a.m. – 2:00 p.m. Plus artist Elena Ododovsky will be giving away free coloring sheets of original artworks from her coloring books on Sunday, 10:00 a.m. – 2:00 p.m., 3 Duncan St.
Local Colors Come paint salt dough fish, while supplies last. View and shop work by local artists! Saturday & Sunday, 12:00 p.m. – 2:00 p.m., 121 Main St.
Sample This Shop our Winter Sale! Saturday & Sunday, 10:00 a.m. – 5:00 p.m., 123 Main St.
Mark Adrian Shoes Icy, salty streets getting you down? Stay safe, dry, warm and fabulous in new winter boots! Lots on sale! Saturday, 10:00 a.m. – 6:00 p.m., 103 Main St.
Fireflies Boutique Stop in for a free piece of Saltwater Taffy! Saturday & Sunday, 10:00 a.m. – 5:00 p.m., 100 Main St.
Toodleoos Free stickers, salty candy, & special offers! Saturday, 9:00 a.m. – 6:00 p.m. & Sunday, 10:00 a.m. – 5:00 p.m., 142 Main St.
Sweats of Gloucester 20% Off storewide. Saturday & Sunday, 10:00 a.m. – 5:00 p.m., 85 Main St.
Pop Gallery will be serving up Sales & Ales! Enjoy warming libations, shop fun new looks, and partake in a raffle for a special Gloucester-So-Salty prize. Saturday, 11:00 a.m. – 6:00 p.m. & Sunday, 12:00 p.m. – 5:00 p.m., 67 Main St.
Castaways Vintage Café $2 Salted Caramel Lattes! Saturday & Sunday, 6:00 a.m. – 3:00 p.m., 65 Main St.
The Bookstore of Gloucester Festive window display, 10% Off select Salty books, plus special “salty” candles for sale, courtesy of A Tale of Two Candles! Saturday, 10:00 a.m. – 6:00 p.m. & Sunday, 10:00 a.m. – 5:00 p.m., 61 Main St.
Cape Ann Olive Oil 20% Off all salts and salt-related products. Saturday & Sunday, 10:00 a.m. – 5:00 p.m., 57 Main St.
Design of Mine 40% Off storewide! Saturday & Sunday, 11:00 a.m. – 5:00 p.m., 33 Main St.
Gloucester Apparel and Pat D’s Photos Buy 3, Get-One-Free Hat Sale (includes fleece lined caps)! Large banner flags discounted to $25 and $3 notecards available from Pat D’s Photos. Plus—free Salted Caramels! Saturday & Sunday, 10:00 a.m. – 5:00 p.m., 44A Main St.
Saluti Visit Gloucester’s NEW Wine Bar to enjoy a $5 mug of mulled wine or spiked cider! Offer also available at The Salted Cod on Rocky Neck. Saturday, 4:00 p.m. – 11:00 p.m. & Sunday, 12:00 p.m. – 9:00 p.m., 272 Main St.
Machaca Burger Special! Dine-in and try our Machaca Burger, Hawaiian Burger, or Smashburger. Saturday & Sunday, 12:00 p.m. – 4:30 p.m., 14 Rogers St.
Cape Ann Lanes/Laneside Pub & Brewery Special Offer! Buy 1, Get-One-Free hot cocoa in our Winter Wonderland Beer Garden OR 10% off bowling and food after 4:00 p.m. Saturday & Sunday, 53 Gloucester Ave.
Mile Marker One Enjoy a special Salty Cocktail, plus Igloos are still available for dining! Saturday, 8:00 a.m. – 9:00 p.m. & Sunday, Breakfast 8:00 a.m. – 11:30 a.m. and Brunch 11:30 a.m. – 3:00 p.m., 75 Essex Ave.