If you needed a reason to brave the cold and hit downtown this winter, this is it.
During Gloucester’s So Salty Festival, Machaca is doing something we almost never do…
we’re opening for LUNCH.
📅 Saturday, January 24 & Sunday, January 25
🕛 Open 12–4:30PM
While the city fills with ice sculptures, winter magic, and salty coastal vibes, we’ll be inside serving hot, crave-worthy comfort food that hits exactly when you need it most.
Yes, the Smashburger Is on the Lunch Menu 👀🍔
If you’ve heard the hype but haven’t stayed up late enough to try it, this is your moment.
Our Smashburger, normally a late-night favorite, will be available during lunch hours for So Salty weekend. No waiting until 9PM. No late night required. Just pure smashburger perfection when the sun is still up.
Alongside the Smashburger, we’ll also be serving:
• The Machaca Burger
• The Hawaiian Burger
Burger Special | Dine-In Only
The Perfect Winter Pit Stop ❄️
So Salty is all about exploring downtown, popping into shops, checking out the ice sculptures, and soaking up Gloucester’s winter energy. Machaca is your warm-up spot, grab lunch, thaw out, and refuel before heading back into the cold.
This is a limited-time, once-a-year kind of thing. If you’ve ever said, “I keep hearing about that Smashburger but…” this weekend is your chance.
Come for the ice.
Stay for the burgers.
And enjoy Machaca in a way you usually can’t.
We’ll see you next weekend. ❤️🔥
Good Morning Gloucester 