Kindness brews community—and it could earn someone a mug!

The City of Gloucester is proud to launch a new Kindness Campaign encouraging residents to share meaningful acts of kindness happening across the community. From July 1 through October 31, 2025, residents are invited to submit stories about thoughtful gestures they’ve witnessed or experienced—particularly those that reflect Gloucester’s long-standing tradition of neighbors helping neighbors.
Stories will be shared and highlighted publicly. The person who carried out the kind act will be recognized with a special mug featuring the campaign’s message: “Kindness is the flag we all reach for.”
“Our goal is to shine a light on the quiet, generous moments that often go unseen, but truly define who we are as a community,” said Mayor Greg Verga. “Whether it’s a helping hand, a kind word, or a supportive gesture, these stories deserve to be shared.”
Submissions will be accepted through October 31, 2025.
To share a story or learn more, visit https://forms.gle/DgGqJNmjC1RUyUJb6.

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