Social platforms can all work together to attract more eyeballs and iminds to what you do.
Okay…so you are a Gloucester artist, non profit or small biz. You regularly post on Facebook, you may even have tried your hand at Twitter and you may have a LinkedIn profile. The challenge is to integrate the use of these tools…making them all work together in the most efficient way…because your time is valuable, right?
What is the difference in the way you present yourself, your art, your cause or your service on each one of these platforms…because there is a difference you know.
They’re all about engagement, but what works on Facebook, where you more or less know your “friends”, won’t necessary fly well on Twitter where you are engaging in the “global conversation” to maximize your reach. And believe it: if you are presenting yourself well on Twitter, they will find you.
Building a successful social media presence, requires an understanding of how these different environments work, and plugging away at it…Your art, your mission, your business is worth it…right?
And of particular value to artists is the Arts Map. If you’re not on the Arts Map, you should be, and if you are, how are you leveraging your Arts Map presence?
Whether you are a novice or a little further along, you can learn something of value at “Social media for Artists and Non-profits” (and small biz too!) to be held at Ten Pound Studio, 1 Center St., Gloucester on Saturday, June 25, from 1 to 4 p.m. Bring a laptop if you have one (wifi available). Register at http://artsgloucester.com/bthevision/
Or email bthevision@gmail.com
About the presenters:
Barbara Oliver is a social media consultant and communications director for a non-profit. She also gives Facebook safety presentations for the Commonwealth of Massachusetts.
Jo-Ann Castano is an artist, community cultural organizer and web developer. She has been active on the world wide web years before most of us had PC’s and Macs.
Good Morning Gloucester 