Cape Ann Chamber Hires Matter Communications to Raise Gloucester’s National Profile

Gloucester, Mass. – The Cape Ann Chamber of Commerce has hired Matter Communications, an award-winning North Shore public relations firm, to boost Gloucester’s profile as a premier destination and attract tourists and business visitors from around the country who will spend money at local businesses, strengthen the economic climate and improve the quality of life for residents.

“It’s time we stop letting others define us and take the lead in getting the word out about what a beautiful, historic and colorful place Gloucester is,” said Bob Hastings, executive director of the Cape Ann Chamber of Commerce. “Attracting more leisure and business travelers will strengthen all of our businesses, from tourist-based businesses along the Back Shore and Harbor to the shops and restaurants downtown and throughout the city where visitors shop and eat.”

The public relations effort, which was launched by Gloucester hotel-owners Tracey Muller of Bass Rocks Ocean Inn, Mona Faherty of the Sea Lion Motel and Jan Bordinaro of the Atlantis Oceanfront Inn, will focus on promoting Gloucester but may expand to include other Cape Ann communities.

Matter Communications, based in Newburyport, executes public relations programs on behalf of a broad portfolio of clients in consumer, high-technology and consumer-technology markets. The firm’s clients include national companies such as CVS/pharmacy, Verizon Wireless, Harris Corporation and Lexar. Gloucester residents John McElhenny and Ariane Doud will lead Matter’s PR campaign for Gloucester.

“Gloucester is the most authentic seaport in America and those of us who live here know there is no shortage of fascinating, positive Gloucester stories to tell,” said McElhenny. “There’s an untapped, nationwide market for Gloucester’s entrepreneurial businesses, scenic beauty, cultural richness and maritime identity. PR will give Gloucester a megaphone to tell its stories, attract new visitors and power the local economy.”

About the Cape Ann Chamber of Commerce

The Cape Ann Chamber of Commerce serves as the principal voice of business on Cape Ann. Its mission is to enhance the economic environment and the quality of life for the citizens of Cape Ann. For more information, go to

Media Contact

John McElhenny, Matter Communications

(978) 499-9250 ext. 239

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